PT Dinnaro Bumi Kreasi
More than just a brand, Dinnaro is passion woven into a lifestyle. Making its way to the industry in early 2014, the brand took 4 years until legally established in July 2018, under the name of PT Dinnaro Bumi Kreasi. Dinnaro has been ever since providing high quality products with attention to detail. The brand also supports local craftsmanship by using local goods and materials, as well as empowering local craftsmen across the nation. With all the good intention, Dinnaro sets up plan for community growth, collaboration and helping small business to grow, together.
Dinnaro’s essence dan principal of the product is shapeshifter, that is inspired by geometric-shaped building which is constructed with timeless, modern and multi-purpose design for modern women with mobility. Every accessory is made with durable materials for convenience and comfort.
Purpose is the key of this creation. Thus, Shapeshifter is made able to be transformed through designated origami technique into different looks for different occasions with simple steps.
With shapeshifter, Dinnaro aims to celebrate the dynamic of life, persona and lifestyle.
Dinnaro was founded by Dinna Rohmatunnisa in 2014. Rather than calling it a business, she prefers calling it a work of passion, a seed of hard work that grows. Finished her master degree at Nottingham Business School back in 2008, she helped a family business in hospitality, and then continued her path as a business consultant for a while before taking a design course with Sapta de Lucas—a fashion educator, former lecturer of Esmod Indonesia. Along the way, she grew fondness towards accessory in speciﬁc, until she thought it was just about time to pursue what has been a dream: to commit in the industry, turning her passion to reality.
The business started off with her creation (shapeshifter bag) awarded as a winner in Lomba Perancang Aksesori 2014 held by Femina Group and Jakarta Fashion Week. And with that, she’s been offered opportunity to take a short course at Istituto Marangoni, Milan where she learned accessory design and artisan: a provision to bring home, a dream that came true. In addition to that, the shapeshifter became the idea and essence of Dinnaro, a distinction that sustains the business.
From time to time, Dinna realized that Dinnaro is where it is now because of so many helping hands— vendors, friends and family—enabling Dinnaro to ﬁnd its voice in community and a good will to create positive impact and be beneﬁcial for those in need. And through that, with passion, Dinnaro is humbly driven and delivered; to grow, to keep creating and to empower people.
Lomba Perancang Aksesori 2014 as a first winner.
Featured in Cita Cinta Magazine edition 24 XV 1-15 Des 2014.
Featured in Cita Cinta Magazine edition 05 XVI 9-23 Maret 2015.
Kota Jakarta Selatan
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